We help ambitious ideas become scalable content engines.

We help founders and lean teams turn longform content into a growth engine.

We help founders and lean teams turn longform content into a growth engine.

We help founders and lean teams turn longform content into a growth engine.

We help founders and lean teams turn longform content into a growth engine.

We help founders and lean teams turn longform content into a growth engine.

Most creators and experts don’t need a big team. They need a copilot - someone who can take what they're already producing and build a system that compounds. That's where we come in.

Most creators and experts don’t need a big team. They need a copilot - someone who can take what they're already producing and build a system that compounds. That's where we come in.

Most creators and experts don’t need a big team. They need a copilot - someone who can take what they're already producing and build a system that compounds. That's where we come in.

our beliefs

our beliefs

our beliefs

The best content engines are built for the platforms that matter.

We meet you where you are — sometimes as your strategist, sometimes as your fractional lead, sometimes as your production partner.

In every case, the goal is the same: help you grow without burning out.

The best content engines are built for the platforms that matter.

We meet you where you are — sometimes as your strategist, sometimes as your fractional lead, sometimes as your production partner.

In every case, the goal is the same: help you grow without burning out.

The best content engines are built for the platforms that matter.

We meet you where you are — sometimes as your strategist, sometimes as your fractional lead, sometimes as your production partner.

In every case, the goal is the same: help you grow without burning out.

Who's driving the Sidecar?

Who's driving the Sidecar?

Who's driving the Sidecar?

Sidecar is led by Mike Muney, a creative strategist and content operator who helps founder-led brands grow their YouTube channels and podcasts with strategic packaging, smart structure, and sustainable scale.

Sidecar is led by Mike Muney, a creative strategist and content operator who helps founder-led brands grow their YouTube channels and podcasts with strategic packaging, smart structure, and sustainable scale.

Sidecar is led by Mike Muney, a creative strategist and content operator who’s helped founder-led brands scale their YouTube channels and podcasts through strategic packaging, strong systems, and sustainable growth.

Before launching Sidecar, Mike scaled a high-performing media operation for Dr. Mark Hyman - a 14-time New York Times bestselling author and leader in functional medicine- scaling his YouTube presence, podcast audience, and social reach through systems designed for compounding growth.


Previously, he led creator partnerships at Spotify, launched the Yahoo for Creators program, and played a key role in scaling Moment, a digital events platform acquired by Patreon.


Today, Mike partners with a tight-knit team of editors, designers, and strategists to help founders and small teams sharpen their strategy, shape their voice, and build content engines that actually grow.

Before launching Sidecar, Mike scaled a high-performing media operation for Dr. Mark Hyman - a 14-time New York Times bestselling author and leader in functional medicine- scaling his YouTube presence, podcast audience, and social reach through systems designed for compounding growth.


Previously, he led creator partnerships at Spotify, launched the Yahoo for Creators program, and played a key role in scaling Moment, a digital events platform acquired by Patreon.


Today, Mike partners with a tight-knit team of editors, designers, and strategists to help founders and small teams sharpen their strategy, shape their voice, and build content engines that actually grow.

Before launching Sidecar, Mike scaled a high-performing media operation for Dr. Mark Hyman - a 14-time New York Times bestselling author and leader in functional medicine- scaling his YouTube presence, podcast audience, and social reach through systems designed for compounding growth.


Previously, he led creator partnerships at Spotify, launched the Yahoo for Creators program, and played a key role in scaling Moment, a digital events platform acquired by Patreon.


Today, Mike partners with a tight-knit team of editors, designers, and strategists to help founders and small teams sharpen their strategy, shape their voice, and build content engines that actually grow.

Grow smarter. Not louder.

Grow smarter. Not louder.

Grow smarter. Not louder.

At Sidecar, we help founders and lean teams scale their content — not their headcount.

Let's chat

Let's chat

Let's chat