We help ambitious ideas become scalable content engines.
We help founders and lean teams turn longform content into a growth engine.
We help founders and lean teams turn longform content into a growth engine.
We help founders and lean teams turn longform content into a growth engine.
We help founders and lean teams turn longform content into a growth engine.
We help founder-led brands turn long-form content into a growth engine
Most creators and experts don’t need a big team. They need a copilot - someone who can take what they're already producing and build a system that compounds. That's where we come in.
Most creators and experts don’t need a big team. They need a copilot - someone who can take what they're already producing and build a system that compounds. That's where we come in.
Most creators and experts don’t need a big team. They need a copilot - someone who can take what they're already producing and build a system that compounds. That's where we come in.
If you’ve got a clear voice and real traction, we’ll help you turn it into a repeatable, platform-native system
Our beliefs
Our beliefs
Our beliefs
The best content engines are built for the platforms that matter.
We meet you where you are — sometimes as your strategist, sometimes as your fractional lead, sometimes as your production partner.
In every case, the goal is the same: help you grow without burning out.
Platform-first wins. Build for YouTube and podcasts from the start, not as an afterthought.
Systems > sprints. Compounding growth comes from structure, not heroics.
Fit matters. Most partners start with a Strategy Intensive; ongoing work is selective.
Burnout is not a strategy. Grow smarter, not louder.
Platform-first wins. Build for YouTube and podcasts from the start, not as an afterthought.
Systems > sprints. Compounding growth comes from structure, not heroics.
Fit matters. Most partners start with a Strategy Intensive; ongoing work is selective.
Burnout is not a strategy. Grow smarter, not louder..
Platform-first wins. Build for YouTube and podcasts from the start, not as an afterthought.
Systems > sprints. Compounding growth comes from structure, not heroics.
Fit matters. Most partners start with a Strategy Intensive; ongoing work is selective.
Burnout is not a strategy. Grow smarter, not louder.
Who's driving the Sidecar?
Who's driving the Sidecar?
Who's driving the Sidecar?
Sidecar is led by Mike Muney, a creative strategist and content operator who helps founder-led brands grow their YouTube channels and podcasts with strategic packaging, smart structure, and sustainable scale.
Sidecar is led by Mike Muney, a creative strategist and content operator who helps founder-led brands grow their YouTube channels and podcasts with strategic packaging, smart structure, and sustainable scale.
Sidecar is led by Mike Muney, a creative strategist and content operator who helps founder-led brands grow their YouTube channels and podcasts with strategic packaging, smart structure, and sustainable scale.
Mike has spent his career building and scaling creator-driven media — and currently serves as General Manager of The Best One Yet, one of the top business podcasts in the U.S. There, he’s helping guide the brand’s expansion into video, community, and new content formats.
Before launching Sidecar, Mike built a high-performing media operation for Dr. Mark Hyman, a 14-time New York Times bestselling author and leader in functional medicine — expanding his YouTube presence, podcast audience, and social reach through systems designed for compounding growth.
Earlier in his career, he led creator partnerships at Spotify, launched the Yahoo for Creators program, and helped scale Moment, a digital-events platform later acquired by Patreon.
Today, Mike takes on a limited number of Sidecar partnerships each quarter, working with founders and small teams to sharpen their strategy, shape their voice, and build content engines that actually grow.
Mike has spent his career building and scaling creator-driven media — and currently serves as General Manager of The Best One Yet, one of the top business podcasts in the U.S.
Previously, he built the media operation for Dr. Mark Hyman, expanding his YouTube presence, podcast audience, and social reach through systems designed for compounding growth. Earlier, he led creator partnerships at Spotify, launched the Yahoo for Creators program, and helped scale Moment (acquired by Patreon).
Today, Mike takes on a limited number of Sidecar partnerships each quarter, working with founders and small teams to sharpen their strategy and build content engines that actually grow.
Mike has spent his career building and scaling creator-driven media — and currently serves as General Manager of The Best One Yet, one of the top business podcasts in the U.S.
Previously, he built the media operation for Dr. Mark Hyman, expanding his YouTube presence, podcast audience, and social reach through systems designed for compounding growth. Earlier, he led creator partnerships at Spotify, launched the Yahoo for Creators program, and helped scale Moment (acquired by Patreon).
Today, Mike takes on a limited number of Sidecar partnerships each quarter, working with founders and small teams to sharpen their strategy and build content engines that actually grow.
Grow smarter. Not louder.
Grow smarter. Not louder.
Grow smarter. Not louder.
At Sidecar, we help founders and lean teams scale their content — not their headcount.
Most founders begin with a two-to-four-week Strategy Intensive to confirm fit and map the next 90 days.
Most founders begin with a two-to-four-week Strategy Intensive to confirm fit and map the next 90 days.
Most founders begin with a two-to-four-week Strategy Intensive to confirm fit and map the next 90 days.
Most founders begin with a two-to-four-week Strategy Intensive to confirm fit and map the next 90 days.
Let's chat
Let's chat
Start with a Strategy Intensive
Let's chat
Start with a Strategy Intensive