Our beliefs
We believe the best content engines are focused, flexible, and built for growth. But most founders and creators don’t need a big team — they need a copilot who understands their message and knows how to turn it into a platform-native system that scales.
Sidecar is built to meet you where you are. Sometimes we’re your strategist. Sometimes your fractional content lead. Sometimes we run the whole thing. Always, the goal is the same: to help you share big ideas in ways that perform — clearly, consistently, and with the systems to support it.
Mike Muney is a creative strategist and content operator who’s helped lead platform-native growth engines across YouTube, podcasts, and social for some of the most influential voices in media. Before launching Sidecar, he served as VP of Content & Growth at Hyman Health, where he built and scaled a high-performing media operation for Dr. Mark Hyman, growing his podcast, YouTube, and social reach through platform-native strategy.
Previously, Mike founded the creator partnerships function at Spotify, helped launch the Yahoo for Creators program, and played a key role in growing Moment, a ticketed digital events platform acquired by Patreon.
His specialty lies at the intersection of strategy and storytelling, helping ambitious people package, shape, and ship content that performs.
Whether you’re launching from scratch or leveling up what’s already working, Sidecar helps you build a content engine that actually grows — with the strategy, systems, and support to get there.
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