We don’t just make content. We build the engine behind it.
Sidecar helps you build a growth-ready content system with strategy, creative direction, and execution built for how YouTube, audio, and shortform actually work.
We clarify your message, build your content engine, and equip your team to execute — with systems designed for growth across YouTube, audio, and shortform. It’s strategy that scales, not just sticks.
You’re producing, but it’s not compounding. We plug in as your content lead — shaping the roadmap, refining execution, and turning scattered output into a platform-native system that actually grows.
You’ve got the message, but not the team. We build and run the engine for you — from workflows to titles, cutdowns to thumbnails. Everything you need to scale across YouTube, podcast, and shortform video. Done right, done with you, done for growth.
“Sidecar gave us a process we trust — our content is clearer, smarter, and moves faster.”
Content Lead
Growth Startup
“Mike played a key role in turning Yahoo Creators from an idea into a real program. He understands how platforms work, what creators need, and how to build toward both. I always trusted him to bring a thoughtful, strategic lens to everything he touched.”
Ryan Luu, Senior Director, Yahoo Creators
Yahoo
